We recently became a member of the Pocono Chamber of Commerce member directory, and it felt like the kind of thing worth writing about rather than just quietly checking off a to-do list. Broad Lantern Media has always worked with businesses well beyond Monroe County, but there’s something different about formally joining the network of […]
Seasonal traffic in the Poconos spikes fast and drops just as fast. Here is how to make sure your business ranks in local search before the wave hits, not after it passes you by.
Wellness coach marketing is harder than it looks because the barrier to entry is low and everyone sounds the same. Here is how to actually stand out and earn a discovery call booking from someone who has never heard of you.
Your Google Business Profile category is one of the most direct signals Google uses to decide which searches your business shows up for. Getting it wrong means handing customers to your competitors every single day.
Map pack ranking is not a mystery, but most business owners have no idea what Google is actually measuring. This article breaks down the real factors in plain terms so you know exactly what to work on.
When a storm rolls through, homeowners go straight to Google. Here’s how to make sure your roofing company is the first name they find, before the out-of-town crews flood your market.
You searched your own business and it showed up. Your spouse searched the same thing and you were nowhere. This isn’t a glitch — it’s how local search actually works, and understanding it changes how you think about SEO.
If you’ve started researching SEO companies, you’ve probably noticed every single one claims to be the best, the most transparent, the most results-driven. That’s exactly the problem, marketing claims about marketing services are the least useful signal you have. What actually separates a good SEO company from a mediocre one comes down to a handful […]
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]
The answer is simple, inbound linking cannot hurt your search ranking. Google has said this outright for years now, and the algorithm backs it up. If inbound links could tank your rank, every competitor with a grudge would just buy a pile of spammy links pointed at your site and watch you fall. That’s completely […]
