Get found first when your neighbors search for you.

Broad Lantern Media builds fast, modern websites and runs local SEO for local businesses, home service pros included, so the next call, click, or booking goes to you instead of the competitor down the street.

★★★★★ Trusted by home service pros, local shops & independent practices alike
Proud Member of the Pocono Chamber of Commerce
Broad Lantern Media lantern mark
HVAC  ·  Plumbing  ·  Roofing  ·  Electrical  ·  Landscaping  ·  Remodeling  ·  Retail Shops  ·  Restaurants  ·  Law Firms  ·  Dental Practices  ·  Real Estate  ·  Salons & Spas  ·  Wellness & Coaching HVAC  ·  Plumbing  ·  Roofing  ·  Electrical  ·  Landscaping  ·  Remodeling  ·  Retail Shops  ·  Restaurants  ·  Law Firms  ·  Dental Practices  ·  Real Estate  ·  Salons & Spas  ·  Wellness & Coaching
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How We Turn Local Searches into Direct Phone Calls

To win more calls than your competitors, you need a high-speed website designed to convert, a #1 Google Maps listing, and a modern brand profile customers trust. Get complete local search engine optimization and web design in one simple package.

Simple, Month-to-Month Marketing Plans

Select the right level of service for your business today. Zero hidden fees, no long contracts, and full reporting on every campaign.

Local Starter

$650/mo

For small local businesses just getting on the map.

  • 5 target keywords
  • Google Business Profile optimization
  • Citation building & cleanup
  • Monthly reporting
Get Started See full plan details →

Local Authority

$1,600/mo

For established businesses dominating local search.

  • 12+ target keywords
  • Everything in Local Growth
  • Multi-location strategy
  • Lead tracking & call attribution
  • Priority support
Get Started See full plan details →

Most customers never scroll past the map pack

Person searching for a local business on their phone

They search "plumber near me," or "family dentist," or "best tacos in town," look at three listings, and pick one. If your business isn't one of those three, the budget you spent building a great company doesn't matter that day.

That's the gap we close, and we track it in numbers you can actually see.

76%of local mobile searches lead to a call or visit within 24 hours
#1-3map pack positions capture the large majority of local clicks
28daverage time to first ranking movement after launch
3.4xaverage increase in qualified calls within 6 months

Dominate Local Maps and AI Search

Whether local prospects open Google Maps or ask an AI assistant for the best service in town, we make sure your business is the top recommendation on both fronts. Complete local search engine optimization built to capture every lead.

High-Converting Local Leads Engineered for Route Efficiency

Out-of-bounds leads waste time and fuel. By aligning your Google Business Profile and local search signals with your actual service area, we help filter out distant callers so your team can focus on securing work closer to your shop.

Less Windshield Time

Every hour a truck spends driving is an hour nobody's billing for. Ranking tight around your shop means shorter drives and more jobs per truck per day.

Routes That Stack

When your jobs cluster in the same few neighborhoods, your crew runs them back to back instead of crossing town twice in one day.

You Pick Where You Grow

We show you which neighborhoods you already win and which ones are worth pushing into. You decide where the next job comes from.

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One process, no guesswork

The same four stages for every service business we take on, in this order, every time.

01

Audit

We pull your current rankings, site speed, and Google Business Profile health so we know exactly what's costing you calls before touching anything.

02

Build

Your site gets rebuilt on a fast, mobile-first WordPress foundation with clear calls to action and your service areas built into the structure.

03

Launch & Track

We connect analytics, call tracking, and rank tracking from day one, so results are visible in your monthly report, not just claimed in it.

04

Rank & Grow

Ongoing local SEO, content, and review generation keep pushing you up the map pack as new competitors show up in your area.

Home service brands we've helped get found

A sample of the sites and campaigns behind the numbers above.

HVAC technician servicing a cooling unit HVAC & COOLING

Regional HVAC Contractor

Full site rebuild plus local SEO for HVAC companies across a 3-county service area.

↑ 212% organic calls in 5 months
Plumber making a repair PLUMBING

Family-Owned Plumbing Co.

Google Business Profile overhaul built on our local SEO for plumbers approach.

↑ Map pack rank #9 → #2
Roofer working on a roof ROOFING

Storm Restoration Roofer

New site architecture built around emergency and insurance leads, part of our local SEO for roofing companies program.

↑ 3.1x quote requests
Dentist with a patient FAMILY DENTAL

Family Dental Practice

New-patient funnel with online scheduling, part of our marketing for medical and dental practices.

↑ 64% new patient bookings
Life coaching session LIFE COACHING

Certified Life Coach

Lead-gen landing page built on our marketing for life coaches strategy, focused on discovery-call bookings.

↑ 3.4x discovery calls booked
Small hardware store interior RETAIL & LOCAL SHOPS

Neighborhood Hardware Store

Google Business Profile overhaul against big-box competition, part of our marketing for retail shops approach.

↑ 58% in-store visits from search

Local SEO & Marketing Insights

Real answers on ranking, reviews, and getting found online, no fluff, no sales pitch, written to actually help.

View All Articles
Client Spotlight "

We went from page two to the map pack in under two months. Broad Lantern actually explains what they're doing instead of just sending a report full of jargon.

MK
Mike K.Owner, regional HVAC company
TradeHVAC & cooling
Market3-county service area
Working Together5 months
What ChangedMap pack rank #9 → #2, organic calls up 212%, review volume up 3x

Proven Local Search Strategies Across Home Services and Beyond

Though home services form a major part of our daily work, our three-part local SEO playbook—increase local reach, drive targeted traffic, and capture inbound calls—works for any business that wins customers through search.

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Retail & Local Shops

Boutiques, hardware stores, and neighborhood shops competing with big-box search results.

Learn more →
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Restaurants & Hospitality

Menus, reservations, and reviews built to win "near me" searches at dinnertime.

Learn more →
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Professional Services

Law firms, accountants, and real estate agents who need to look established online.

Learn more →
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Medical & Dental

Practices that live or die by new-patient search and easy online scheduling.

Learn more →

Wellness, Coaching & Healing Arts

Therapists, life coaches, and spiritual practitioners, our client base for years.

Learn more →

How many jobs does it take to pay for your marketing?

Select a plan and enter your average job value to see your numbers: the exact booked calls needed to cover your investment and your projected return beyond break-even.

Pre-filled based on the plan's scope — drag it if you'd rather test your own estimate.

Plan cost$1,100/mo
Jobs needed to break even1 job
Revenue from your 4 extra jobs$14,000
Net gain after plan cost$12,900

Illustrative only, based on the numbers you enter above.

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See Why Your Competitors Are Getting the Calls You’re Missing

Request a complimentary local search review. We’ll analyze your website speed, audit your Google Business Profile setup, and show you the exact visibility gaps your top three competitors are using to capture local leads.