SEO takes time to build. When you need the phone to ring this month, Google Ads and Local Service Ads fill that gap, if the campaigns are actually managed against booked jobs, not just click volume.
Local Service Ads (the "Google Guaranteed" badge listings) appear above everything else, including regular Google Ads, for home service searches. You pay per lead, not per click, and Google backs the job with a guarantee. They're often the highest-converting option for trades like HVAC, plumbing, and electrical work.
Google Search Ads give you more control over targeting, messaging, and budget, useful for services Local Service Ads doesn't cover, or for competing directly on specific high-intent keywords. Most of our clients use a mix of both, weighted toward whichever is actually producing booked jobs.
Google Guaranteed badge setup, background check coordination, and profile optimization to get you approved and running.
Campaigns built around your actual service area, not an entire metro area wasting budget on leads too far to serve.
Every call tied back to the specific campaign and keyword that produced it, so you know what's actually working.
Managed against cost-per-booked-job, not just cost-per-click, the number that actually matters to your bottom line.
Dedicated pages matching each campaign's exact offer, not sending paid traffic to a generic homepage.
Plain-English reports showing which campaigns produced actual jobs, not just impressions and clicks.
We review your existing accounts or build new ones, including Local Service Ads verification if needed.
Targeted campaigns built around your service area, budget, and the specific jobs you want more of.
Call tracking connected from day one, so every dollar spent is tied to a real result.
Ongoing adjustments based on what's actually producing jobs, not just what's producing clicks.
Management fees depend on your ad spend and campaign complexity. See our current plans, or request a free audit and we'll walk through real numbers for your budget.
Local Service Ads (the Google Guaranteed badge listings) appear above regular ads for home service searches, and you pay per lead instead of per click. Regular Google Search Ads give more targeting control but you pay per click regardless of whether it converts. Most home service businesses benefit from running both.
Google Search Ads can go live within days of approval. Local Service Ads require a background check and verification process first, which can take one to two weeks depending on your trade and location.
Technically no for Local Service Ads, but yes for Search Ads, and practically yes for both. A dedicated landing page matching your ad's offer converts significantly better than sending paid traffic to a generic homepage or no site at all.
It depends on your market's competitiveness. We'll give you a realistic minimum during your free audit based on what your specific competitors are spending, not a generic number.
We'll show you the real competitive landscape before you commit a dollar to ad spend.
