Discover if Local Services Ads are right for your business. Get instant ROI projections based on your industry, location, and business profile.
Answer a few questions to see if Local Services Ads will work for your business
Updates as you fill out the form
Complete the form to see your LSA performance estimates
Our calculations use aggregated data from Google's published LSA benchmarks, WordStream industry reports, and LocaliQ advertising statistics to provide reliable estimates.
How LSA differs from traditional Google Ads
You only pay when customers contact you directly through the ad - no wasted budget on clicks that don't convert.
LSA appears above traditional Google Ads and organic results, giving you prime visibility for local searches.
Background-checked businesses get the "Google Guaranteed" badge, building instant trust with customers.
Customers can call or message you directly from the ad - streamlined path from search to conversation.
Your Google reviews and rating directly impact ad placement - businesses with better reviews rank higher in results.
Contest invalid leads and get refunds for spam, wrong service requests, or customers outside your service area.
LSA is available for service-based businesses in select categories including home services (HVAC, plumbing, electrical), legal services, real estate, wellness, and more. Google is constantly expanding eligible categories. Businesses must pass background checks and maintain proper licensing.
LSA costs vary by industry and location. You pay per lead (not per click), typically ranging from $20-$200+ depending on your service type and market competition. Higher-value services (like legal or construction) generally have higher costs per lead.
While you can start LSA with any number of reviews, businesses with 50+ reviews and a 4.0+ star rating see significantly better performance. Your review count and rating directly impact your ad position and customer trust. We recommend actively collecting reviews before and during your LSA campaigns.
The Google Guaranteed badge is available to businesses that pass Google's screening process (background checks, license verification, insurance verification). This badge appears on your ads and signals trust to customers. Google will reimburse customers up to the job invoice amount if they're dissatisfied with your work (conditions apply).
Key differences: (1) LSA uses pay-per-lead instead of pay-per-click, (2) LSA appears above traditional Google Ads, (3) LSA features your Google reviews and business info prominently, (4) LSA requires background screening, (5) LSA customers can contact you directly from the ad without visiting your website.
Yes! You set a weekly budget and can adjust it anytime. You can also pause your ads whenever needed. Google will send you notifications when you're approaching your budget limit. Unlike traditional ads, you only pay for actual customer contacts, not clicks or impressions.
Understanding how we estimate your LSA performance
Our LSA Performance Calculator uses aggregated data from three primary industry sources:
These sources provide baseline metrics for 50+ service categories including home services, legal, healthcare, construction, and professional services.
Our research shows a strong correlation between Google Business Profile reviews and LSA performance:
| Review Tier | Average Monthly Leads | Average CPL | Performance Rating |
|---|---|---|---|
| <100 Reviews | ~15 leads | Higher ($55+) | Below Average |
| 100-299 Reviews | ~49 leads | Moderate ($58) | Good |
| 300+ Reviews | ~72 leads | Lower ($49) | Excellent |
Key Finding: Businesses with 300+ reviews generate approximately 398% more leads than those with fewer than 100 reviews, while also paying significantly less per lead.
The calculator applies a multi-factor formula to estimate your LSA performance:
We start with industry-specific baseline CPL from published data (e.g., HVAC: $45, Legal: $180, Plumbing: $42)
CPL is adjusted based on your location's market size and competition level:
Estimated monthly leads = Your budget ÷ Adjusted CPL
Example: $2,000 budget ÷ $50 CPL = 40 monthly leads
We use industry baseline conversion rates, then adjust based on:
Expected customers = Leads × Adjusted conversion rate
Projected revenue = Customers × Your average job value
ROI = ((Revenue - Budget) ÷ Budget) × 100
Our calculator includes data for 50+ industries. Here are examples of baseline metrics:
What Our Calculator Does Well:
Important Limitations:
Use our calculator above to get personalized estimates based on your business profile and market conditions.
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