Ricart Life Coaching
Personal Brand Transformation
From hidden expert to sought-after coaching authority
The Transformation
- • Generic coaching website
- • Confusing service offerings
- • No clear differentiation
- • Sporadic client bookings
- • Weak conversion funnel
- • Clear "3D Framework" methodology
- • Premium positioning strategy
- • Strong personal brand identity
- • Fully booked with waiting list
- • 3x average project value
The Coaching Conundrum
Ricart was an exceptional life coach with a powerful methodology, but his online presence didn't reflect his expertise. His website was generic, his messaging unclear, and he was struggling to attract ideal clients despite his proven results.
Key Challenges Identified
- Website looked like every other coach's site
- No clear differentiation or unique value proposition
- Confusing service offerings and pricing
- Weak calls-to-action and conversion paths
- No system for capturing and nurturing leads
- Inconsistent brand messaging across platforms
Brand Strategy Components
Clarity Framework
Developed a unique coaching methodology with clear stages, outcomes, and transformation promises.
Signature System
Created the "3D Transformation Framework" that became the centerpiece of his brand messaging.
Client Journey
Mapped the complete client experience from discovery to transformation, optimizing each touchpoint.
Premium Positioning
Repositioned from generic life coaching to high-touch executive and purpose coaching.
Transformation Results
Went from sporadic bookings to fully booked with waiting list
Clients arrive educated and ready to commit
Premium positioning justified higher pricing
Clear expectations led to better client matches
"Broad Lantern didn't just build me a website—they built me a business. They helped me articulate what makes my coaching unique and created a digital presence that attracts exactly the clients I love working with. I went from uncertainty to fully booked in three months."
The 6-Week Transformation Process
Clarity & Strategy
Deep dive discovery, ideal client profiling, and unique value proposition development
Design & Development
Brand identity refinement, website design, and conversion pathway creation
Content Creation
Core messaging, service pages, and lead magnet development
Launch & Training
Final deployment, analytics setup, and client training on systems
Ready for Your Brand Transformation?
Go from hidden expert to sought-after authority in your field.
Book Clarity Call